George Martindale started his career as a journalist, working for The Times and Sky Sports News, before moving to in-house roles at Premier League football clubs such as AFC Bournemouth, Southampton and Arsenal.

A brief stint working on adidas’ global PR for Hill + Knowlton Strategies followed before George joined DawBell in 2022 to launch their first ever sports division.

A leading UK entertainment agency, DawBell represents global icons and organisations from sport, music and entertainment.