Jennifer Carter is a distinguished communications expert with over 12 years of experience in public relations, talent management, sponsorship activation, and event management across the sports, entertainment, and arts sectors.

Jen joined the Grounds Management Association (GMA) in January 2023, as Director of Communications. She spearheads the GMA’s communications team, overseeing PR & relations, marketing, event promotion, and brand management.

At Liverpool Football Club she served as PR & Communications Manager for nearly eight years, driving strategic communications for major projects including the AXA Training Centre, the new Main Stand, and LFC’s flagship retail store. She collaborated with LFC's commercial partners—Nike, AXA, NIVEA MEN, Standard Chartered, Carlsberg, EA Sports, Joie, and Avon—to craft award-winning PR & marketing campaigns. She also played a key role in stadium operations, matchday communications, and crisis management.

Jennifer honed her skills at Juniper Sport, a boutique sports marketing agency based in London. There she handled PR and sponsorship activation for elite clients such as Rolex, Ralph Lauren, and Mercedes-Benz on both UK and global sporting stages providing senior counsel and executing global media and branded content campaigns. Campaigns spanned across high-profile sporting events including Wimbledon, The Masters, The Open, US PGA Championship, the Ryder Cup and Presidents Cup.

At Juniper Sport, Jennifer also managed media relations for internationally renowned athletes including Zara Tindall MBE, Mike Tindall MBE, Rebecca Adlington, Sir Chris Hoy, Sir Jason Kenny, Ian Thorpe, and Paralympian Verity Smith.