Matt Williams is a self-confessed sports nerd who has worked in the sports and wellness space for major global brands and governing bodies, bringing his decade of experience to clients at Keep Communications.

Matt has been lucky enough to consult for agencies at the ECB during The Hundred and The FA with The Emirates FA Cup and for a series of major Red Bull campaigns.

After setting up Keep Communications in 2019, Matt now leads a small team of PR specialists across a range of PR clients including Tough Mudder, Spartan Race, British Basketball League and Hytro while consulting on multiple projects for household sports brands - always taking a no nonsense approach for delivering consistent coverage while building custom campaigns to fit any brief.